Our story continues, and it continues with you. 
Because storytelling is everything...

Our grandmother dedicated her life to designing and producing haute couture.

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She was a true icon in bridal and evening fashion, creating unforgettable moments for thousands of women on their special day.
We all benefit from the values and experiences she passed down. With her love for detail, every woman felt truly beautiful in her creations. She followed her passion with joy until her very last breath.

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Our mother expanded the entrepreneurial spirit of our family by continuing in the world of design just like her grandfather.
She focused on jewelry and shoe design, not only for our own brand but also for renowned fashion houses that brought her creations to life.

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As daughters and granddaughters of a family of designers and entrepreneurs, my sister and I always knew, even during our university years, that we wanted to carry on our grandmother’s legacy.
Out of more than 70 years of family tradition, we created our own company. A tribute to our grandmother, reimagined in a modern and contemporary way.

EL'OR is a combination of our names: sELin and LORin.
Together, we launched a fashion brand from Vienna with a clear message:
"We say no to plastic in our packaging." Social media became the perfect platform to share this philosophy with the world.

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At the time, social media was still widely overlooked by companies in Austria. We are proud to have been among the first to use it strategically for PR and marketing. Alongside our online presence, we hosted blogger meetups at the iconic Looshaus, organized charity events and raised awareness about the power of community.

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Back in 2017, it was difficult to find influencers who stood behind values like ours, as these topics were still treated superficially online.This marked the beginning of not only EL'OR’s digital presence, but also the start of Lorin Bernadette’s journey as an influencer.

With EL'OR, we found a way to bring fresh energy and modern values into a world rooted in tradition. That is why we decided to represent our own values authentically. So we created me, Lorin Bernadette as the brand ambassador.

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For nearly two decades, our father has been the steady foundation of our entrepreneurial journey, whether in academia or the private sector.
He guides us through the world of business with his expertise in financial management, as well as in quality and project management.

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Our path from a fashion company to a marketing agency was shaped by our different perspectives, our dedication and the support of our family.
New doors opened for both my sister and me, allowing us to explore the topic of social media within our academic fields at the University of Vienna and to write scientific papers on it. 

Our shared goal and mission "United Individual Sustainable" is to preserve the uniqueness and authenticity of every business in the world of social media marketing, and to communicate that identity effectively through modern platforms.

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Clients of VIN Agency benefit from our combined experience as entrepreneurs, influencers and academics.
We also see it as a true strength that we integrate diverse perspectives from multiple generations into our work.

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To stay ahead of the curve, we keep moving.
Standing still is not an option, there is always something new to discover with us.